Behind the Cloud

Behind the Cloud Front Cover
60 Reviews
2009-10-19
304 pages

Book Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new , , and philanthropic tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud revolution and spark a $46-billion dollar industry, Benioff's story will help leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Book Details

  • Title: Behind the Cloud
  • Author: ,
  • Length: 304 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2009-10-19
  • ISBN-10: 0470521163
  • ISBN-13: 9780470521168
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