Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics Front Cover
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2016-10-14
458 pages

Book Description

"This book features innovative research and implementation practices of analytics in marketing research, highlighting various techniques in acquiring and deciphering marketing data"--

Table of Contents

Section 1: Consumer Analytics: Fuzzy Applications
Chapter 1: A New Perspective on RFM Analysis
Chapter 2: A Novel Approach to Segmentation Using Customer Locations Data and Intelligent Techniques
Chapter 3: Fuzzy Clustering
Chapter 4: An Analysis of the Interactions among the Enablers of Technology in Humanitarian Supply Chain Management

Section 2: Computational : Analytics
Chapter 5: Auto Associative Extreme Learning Machine Based Hybrids for Data Imputation
Chapter 6: Multi-Criteria Decision Making in Marketing by Using Fuzzy Rough Set
Chapter 7: Fuzzy Multi-Objective Association Rule Mining Using Evolutionary Computation
Chapter 8: Improved Seating Plans for Movie Theatre to Improve Revenue

Section 3: Consumer Analytics: Multi-Criteria (MCDM) Applications and Sentiment Analysis
Chapter 9: Applications of the Stochastic Multicriteria Acceptability Analysis Method for Consumer Preference Study
Chapter 10: Consumer Opinion Using RIDIT and Grey Relational Analysis
Chapter 11: Sentiment Analysis as a Tool to Understand the Cultural Relationship between Consumer and Brand
Chapter 12: Improving Customer Experience Using Sentiment Analysis in E-Commerce

Section 4: Marketing Analytics: Digital Market Place
Chapter 13: Adoption of Online Marketing for SMEs with Multi-Criteria Decision-Making Approach
Chapter 14: E-Retailing from Past to Future
Chapter 15: Fuzzy Time Series
Chapter 16: Understand the Frequency of Application Usage by Smartphone Users

Section 5: Advanced Modelling Applications: Business Analytics
Chapter 17: Car Safety
Chapter 18: Banking Credit Scoring Assessment Using Predictive K-Nearest Neighbour (PKNN) Classifier
Chapter 19: Prediction of the Quality of Fresh Water in a Basin
Chapter 20: Operating Commodities Market by Automated Traders

Book Details

  • Title: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
  • Length: 458 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2016-10-14
  • ISBN-10: 1522509976
  • ISBN-13: 9781522509974
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