Social Media in the Public Sector

Social Media in the Public Sector Front Cover
0 Reviews
320 pages

Book Description

Grounded in solid research, in the Public Sector explores the myriad uses of in the public sector and combines existing practices with theories of public , networked governance, and management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using , and explains the theoretical dimensions of how social behavior affects the adoption of technologies.

Praise for Social Media in the Public Sector

"Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent will be measured."

Lee Rainie, director, Pew Research Center's Internet & American Life Project

"Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read."

John M. Kamensky, senior fellow, Center for The Business of Government

"Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike."

Jane Fountain, professor and director, National Center for Government, University of Massachusetts Amherst

"Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies."

Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Book Details

  • Title: Social Media in the Public Sector
  • Author:
  • Length: 320 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2012-10-30
  • ISBN-10: 1118109945
  • ISBN-13: 9781118109946
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